• Sex, not money, is the key to happiness

Sex, not money, is the key to happiness


The pursuit of happiness is a popular modern past time.

And there are many different ways people try to reach their own version of Nirvana.

Money; shopping; travel; risk-taking; tree changing; substance taking; love making - to name just a few.

Well researchers have conducted a study, which might make it easier for all of us to choose the right activities to reach the height of happiness.

The study commissioned by Sainsbury’s, has found that sex and sleep are the two things that have the strongest association with a person’s wellbeing.

The British study used an index developed by researchers at Oxford Economics.

The index (an index ranks specific observations), discovered that quadrupling your income surprisingly doesn’t boost your happiness much at all.

But spending time in the bedroom is a lot more significant.

People who are deeply dissatisfied with their sex lives, scored seven points lower on average than those who say they were very satisfied.

By the same measurement, increasing household income from $21,161.91AUD to $84,647.65AUD results in an increase of only two points. 

So it's not such a material world after all!

The researchers are going to assess the same people every six months to see how shifts in their lives and routines and income, affect their happiness rating.

Ian Mulheirn, director of consulting at Oxford Economics, said: “The richness of our relationships and support networks remains among the biggest determinants of how well we live – and represents an area of our lives in which we can act.”

“For the typical Brit, improving their sleep to the level of someone at the top of the Index would be equivalent to them having over four times as much disposable income,” the report said, adding that sleep was the “strongest indicator of a broader sense of wellbeing”.

Child-free people in their 30s and 40s were the least happy because they have “weaker support networks” and lower levels of satisfaction with their sex lives, it said.

And the survey of 8,250 adults found that older people are happier than younger ones – even when other factors, such as wealth and lifestyle, are controlled.

As well as a satisfying sex life, being married, living in the countryside and talking to neighbours were other factors associated with happiness.

So connecting with people and nature seems to top the list for ways to get happy!